%20(1).jpg)
Is internal or external pressure pushing them to find a solution? How do they explore solutions? What kind of content do they want and respond to? What are the most important factors when comparing providers (price, customer support, reviews or other)? Answering these questions as accurately as possible for your audience will help you create a solid foundation from which to optimize content. 2. Uncover unique insights through keyword research and user intent With detailed buyer journeys in hand, the next step is to understand
how your audience navigates that journey online, especially through search engines, as they definitely use search engines. 71% of B2B decision makers initiate the decision-making process with a general web search. And traditional keyword research is no jewelry retouching service longer enough. People use Google to ask questions, and working with Google's algorithms to get your content to your audience requires marketers to understand the questions behind keywords. Google has defined four micro-moments that describe most search queries: google micro moments
User intent starts with understanding which micro-moment occurs with each target keyword. Search your keywords on Google and discover the organic results provided by Google. These 10 links can tell you: what content your audience is looking for. A definition of a term? A product? A free trial? A list of steps? what type of content they prefer. Lots of videos mean they watch the videos. Many infographics means they upload infographics. where they are in the buyer's journey. Definitions are at the beginning.